The Vibrant Journey of Electric Feelz Tie Dye – From a Single Shirt to a Spectrum of Colors

Introduction:

‍Greetings to all color enthusiasts and style seekers! I'm Erin Janke, the heart and soul behind Electric Feelz Tie Dye. Today, I want to share with you not just the story of our brand, but a personal journey – one that's as vibrant and dynamic as the tie-dye patterns we create.

Sun-Kissed Beginnings:

‍Our story starts in the sun-drenched vistas of Southern California's Orange County. Here, amidst the radiant energy and spirited vibe of SoCal, my passion for tie-dye took root. Each of our creations is more than just clothing; they are vivid expressions of artistry, individuality, and the very essence of the colorful life we live here.

A Family Affair:

‍In our home, tie-dye is a symbol of joy, unity, and love. It's a bond that connects me, my husband, and our spirited 2-year-old son. Together, we're a living canvas, each day painted with the vibrant hues of our tie-dye creations.

From a Hippie's Hands to Mine:

‍Rewind to the early '90s, and you'd find me making an unforgettable purchase - a jewel-toned, spiral tie-dye shirt from a roadside hippie. This wasn't just a piece of clothing; it was the beginning of a lifelong love affair with tie-dye and the peace-sign motif. From then on, I was on a mission, seeking out unique tie-dye pieces wherever I went, building a collection that was as unique as it was colorful.

A Turn of Fate:

‍Fast forward to 2020, amidst the uncertainty of early-Covid times, I found myself pregnant with our first child. I wanted to announce this new beginning in a way that was deeply personal – with a hand-dyed pink onesie. The search for the perfect piece turned fruitless, leading me to take a bold step: creating it myself. This decision marked the start of something truly magical.

But sometimes, life has different plans. Our family faced a heart-wrenching loss, as we never got to meet our baby girl. Amidst this grief, I found solace and healing in the very art that was meant to welcome her. The onesies I had dyed, each a symbol of hope and anticipation, couldn't just be discarded. They meant too much.

Electric Feelz is Born:

‍Encouraged by my mother, I began selling these creations. The process of dyeing, of watching colors swirl and transform, became my therapy, my way of coping and healing. It wasn't long before I realized that this craft, born from a place of love and loss, could bring joy to others as well.

Looking to the Future:

‍Today, Electric Feelz Tie Dye is more than a brand; it's a testament to the healing power of creativity and the enduring spirit of love. As the proud mother of a vibrant 2-year-old, our family's journey continues to be woven with every shade of love and healing, mirrored in every piece we create.

Conclusion:

‍So, that's our story - from a single tie-dye shirt to a life filled with color. At Electric Feelz, every piece we make carries a piece of this journey, a stroke of this love. We invite you to be a part of this vibrant story, to add a little piece of our world to yours.

Thank you for joining us on this colorful adventure. Remember, life is a canvas – let's fill it with as much color as we can!

‍

Erin Janke

‍Founder, Electric Feelz Tie Dye